If you think video isn’t that important, think again. In fact, experts predict that as early as the year 2020, video content will make up 80 percent of all web traffic. Thankfully, being in the property management industry, there is ample opportunity to use visual content in your own marketing activities so you can effectively capture some of that traffic for your business. Still not convinced? Here are four compelling reasons to invest in video marketing that might just change your mind.
It brings your story to life.
It’s hard to convey a powerful message in writing. With the written word, the things you want to emphasize can easily become lost in translation. With video, on the other hand, you can take your story and bring it to life. Not only does this help you communicate more effectively with your audience, but it’s also a great way to make a more personal connection – something that’s critically important, especially in the highly competitive property management industry.
It’s always “on.”
Think about when you personally do most of your web surfing. Chances are, it’s probably after hours. Maybe even late at night. The reality is, most of your prospects are doing the same, which means they’re looking for information about your property management services when you’re not there to take their call. What’s the next best thing? Having a video that greets them, answers their FAQs and lets them know how and when they can get in touch with you. It’s like have a 24/7 salesperson at the ready.
Did you know that more than half of all online searches are conducted using a mobile device as opposed to a desktop computer? Furthermore, half of all videos consumed today are watched on mobile. And both of these numbers are expected to continue to rise. What this means for your business is that most of your prospects are searching for property management services on their smartphones or tablets and when they find your website, video will help keep them engaged and coming back for more.
It’ll help with SEO.
Many people don’t realize that the number one search engine in the world – Google – also happens to own the most popular video sharing site in the world, YouTube. It only makes sense, then, that when video content is shared via YouTube, it will naturally rank higher in the search results. You can take advantage of this by regularly sharing videos that are keyword optimized. This will help get your brand in front of more people, which will ultimately lead to more business for you.
These are just a few of the countless reasons why video should be an important component of your property management marketing strategy. Simply put, if you want to reach more prospects, gather more leads, engage with more of your current client base and drive your business forward, video marketing is the way to go.