5 Ways to Unlock the Power of a CRM for Financial Advisors
Find out why more financial advisors are using this technology and how you can grow your business with a CRM.
Are you working tirelessly with no time left to track sales numbers, asset growth, and client records?
Do client meetings take all your focus, leaving you with little time to plan for business growth?
Investing in a Customer Relationship Management (CRM) software designed for the financial services industry could be the solution you need. CRMs can streamline customer service, secure client data, increase sales, and automate many marketing and service processes.
In this article, you will discover how a CRM can help financial planning professionals improve their businesses.
What Is a CRM for Financial Advisors?
CRM stands for customer relationship management and refers to a software designed to give organizations comprehensive contact management capabilities. Rather than using separate databases, applications and spreadsheets, a CRM offers financial advisors with an all-in-one solution that consolidates everything into one place.
A CRM designed for the financial services industry helps advisors better manage relationships with current clients and potential customers. With tools like data management, sales reporting, lead tracking, and client segmentation, advisors can focus on what they do best—portfolio planning and growing assets under management.
The software also makes it easy to track key metrics like sales figures, customer interactions, and customer segmentation so that advisors can stay on top of customer activities at all times.
CRM software also offers an integrated suite of tools and workflow automation. With these, financial services companies and independent advisors can manage email campaigns, communication with clients, send automatic reminders, and streamline task management.
The best part? An entire database of clients can be stored in one place and accessed from any device, at any time.
Discover step-by-step methods to help cultivate financial advisor client relationships. Learn the secrets of successful advisors and start growing your business.
5 Benefits of a CRM for Financial Advisors
In this section, we will cover five specific benefits a CRM for financial advisors offers that can help them make smarter business decisions, increase profitability, and achieve their business growth goals.
Increase Client Retention with a Personalized Experience
Surveys reveal that clients who have switched advisors say poor service and lack of personalized attention played a key role in their decision.
Having an in-depth understanding of a client’s needs, interests, and preferences is the foundation of stronger advisor-client relationships. Being able to personalize the financial planning advice they give is a tremendous advantage for advisors because it builds trust with the client.
A CRM system enables you to track individual client appointments in detail. From client contact management to session notes, reading materials and even follow up emails—you will have an organized process for each customer interaction.
CRMs provide powerful data analysis tools to evaluate client details, such as risk tolerance and investing behavior. By gaining insights into how certain market activities could affect specific portfolios, advisors can take proactive steps and deliver the right guidance at the right time. So, advisors can also use data analysis to stay one step ahead of the customer’s developing needs and preferences.
The workflow automation and task management features of a CRM can help advisors with a large client base maintain quality service.
CRM automation tools help advisors to save time by automating routine administrative tasks, such as sending out personalized messages, welcome kits, onboarding materials, and reminders for client advisory meetings. These automatic reminders keep communication with clients running smoothly.
Improve Your Sales Process
Financial advisors can use a CRM system to optimize their sales process.
The software’s segmentation features enable advisors to sort prospects based on investor characteristics. As a result, they can identify how to engage potential clients with personalized solutions. For example, if a prospect reveals that they will be retiring in a year, the advisor can set an automatic reminder to contact them a year later to discuss retirement services.
Using lead segmentation strategies, financial services professionals can streamline their sales funnel and run outreach campaigns uniquely designed for prospects based on investment interests.
A CRM also helps wealth management teams measure conversion rates and ROI. Tracking analytics allows them to understand what motivates prospects to act and use the information they learn in future marketing efforts.
The software also allows advisors to create detailed reports of engaged leads to identify those with the most potential and forecast future revenue. This means you will follow up right on time and stay top-of-mind throughout the prospect’s purchase journey. And with automated tracking features, businesses can monitor their sales process from start to finish to find out how long it takes for each lead to become a customer.
Forrester Research found that financial advisors can improve prospect-to-client conversion rates by 300% with a CRM in place.
Do More in Less Time
Financial advisors have the potential to transform their practice through the efficient use of a CRM system. Streamlining operations can save substantial amounts of time and enable them to concentrate on revenue-generating activities.
The key is to use automation wisely. Examples include setting up automatic search functionalities, generating alerts when clients have an interest in specific services or investments, and linking the CRM with existing financial planning tools and account opening platforms. This minimizes mistakes, keeps all data up-to-date, and simplifies the initial onboarding process for new customers.
CRMs offer sophisticated analytics that allow advisors to identify patterns, track progress, and make smarter decisions about their business. All these capabilities boost productivity while eliminating manual work for staff members.
By automating mundane tasks like scheduling meetings, tracking emails, and integrating with social media platforms, firms can save time and resources. With access to information from multiple devices and the ability to train new employees, advisors can take advantage of merged processes.
Advisors can delegate tasks quickly with the help of the built-in task list feature in their CRM systems. This feature helps them to divide responsibilities, assign tasks accurately, and monitor progress in real time from one central location.
The task list enables financial advisors to view all their assigned tasks at once, allowing them to prioritize goals and manage workflow more productively. It also provides transparency because it is possible to see the progress of each assignment. This allows advisors to keep track of who is working on what task without having to spend time talking with team members to find out.
Financial advisors can determine which tasks are complete or incomplete by color coding or selectively filtering assignments as needed. With this data, it becomes easier for advisors to maintain visibility over their activities while juggling a variety of complex projects.
Reduce Compliance Risk
Maintaining a centralized client database gives financial services professionals easy access to all the pertinent data necessary for accurate and reliable reporting. A well-managed repository also ensures client data security, and that important information is available, keeping the organization in compliance with all relevant regulations.
CRM systems are invaluable tools that help advisors keep track of client communication and customer data to stay compliant. With automated workflow capabilities and real-time updates, firms can ensure their customer information stays secure at every stage.
The robust automation allows for efficient monitoring, ensuring that changes made to customer data show up instantly in the system. All edits and additions are tracked and recorded along with the date and time, improving the accuracy of records. The automated system also prevents data from becoming outdated or incomplete because of negligence.
KYC Better Than Ever
Financial advisors have to manage a lot of information on their customers, including contact information and various financial records. To make this easier, they can use a customer relationship management (CRM) tool.
A CRM facilitates customer database management, giving advisors insight into customers’ current banking statements, past performance data, and transaction histories. Financial advisors can also generate various reports from the CRM, which give them an overview of their long-term savings plans and detailed reports on the performance and associated transactions of individual customers.
Using a CRM allows financial advisors to keep track of customer information and save time when ensuring compliance with regulations or submitting complex applications for services or products. The enhanced visibility of customer data that comes from using a CRM makes it easier to build relationships with clients by offering personalized services tailored to each individual’s needs.
By segmenting customers into distinct groups, advisors can tailor services appropriately in order to meet the customer’s financial needs. Through this segmentation process, advisors can recognize key behaviors that signify trustworthiness or may be an indicator of potential fraud, providing them with automatic alerts if suspicious activity arises.
CRM software allows advisors to stay up to date with their customers and portfolio performance without manual inputs. By having a comprehensive understanding of their investors’ portfolios, they are better able to identify areas where they require more attention in order to ensure safety and success. CRM software stores all this information right at the fingertips of the advisor, which reduces errors and increases productivity.
With a CRM, advisors have access to centralized customer interactions data so they can access information when they need it most. This makes it easy for agents to keep up with potential clients and send targeted follow up through emails, texts or phone calls. Financial professionals can also track individual conversations over time to gain valuable insights about key sales prospects without needing to recreate prior interactions, which saves time overall.
As one example, advisors can use Maximizer CRM’s comprehensive contact management features to store client history for each contact. This includes notes from phone calls or emails, giving advisors instant access to prior conversations. This enables financial advisors to maintain personalized communication.
The best CRM system for financial advisors is one that provides centralized access to customer data. It should also have features like email integration, calendar linking, and storage for customer documents.
A financial advisor CRM system should also provide intuitive user interfaces that make accessing the info quick and painless. Financial advisors require some level of customization when working with their clients, so having an adaptable system that allows for custom settings is important too. This could include settings like contact preferences, client profiles, billing, or any other data points that might improve the advisor’s service capabilities. The goal is to find a CRM with a positive user experience that helps advisors to view all relevant customer data in one place and make better decisions.
How Much Does a CRM for Financial Advisors Cost?
For institutions with limited budget, a basic CRM may cost around $100 to $500 per month, making it an affordable way to manage customer data. Those wanting more comprehensive features like segmentation or automated campaigns should expect to pay more.
Firms that need more complex systems may need to pay setup fees with additional software licenses. So, it is important to consider any potential added expenses that may occur during implementation.
Fast and Easy CRM Implementation with Wintec Group Can Help You Implement a CRM
The representatives at Wintec Group have decades of experience helping advisors transition onto CRM platforms as quickly as possible.
We understand that your financial advisory business’s success hinges on the ability to make smart decisions. As an elite Maximizer CRM partner, we can answer all your questions, deliver personalized training, and ensure long-term success through ongoing support.
At Wintec Group, we take a holistic approach to customer relationship management software implementation. From helping you pick out the right solution, optimizing current processes, and training employees, our team is here to help you every step of the way.
We invest in forming effective partnerships and we believe that true customer service lies beyond sales: it’s about creating win-win solutions for everyone involved so we can all grow together.
Jon Arancio, Vice President
Jon is the co-founder and Vice-President of Wintec Group Inc., a CRM software reseller and application support specialty firm. He helps clients implement Maximizer CRM, and provides outsourced application knowledge to firms who need the additional skills sets but are not looking to add support staff for this technology.
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